Here’s How Hybrid Events Can Revolutionize Your Business in 2022
With webinars being all the rage in recent years, your company has finally begun to leverage them as a marketing asset. Now what? Well, instead of restricting your marketing strictly to virtual or in-person events, why not use both? Hybrid events blend both virtual and live elements, enabling you to strike the perfect balance between […]
Why Virtual & Hybrid Events Will Play a Vital Role in 2022
With the world opening up for business, there is a lot of excitement in the air right now. In our personal lives, we look forward to travelling again, reuniting with loved ones, going to concerts as well as returning to the conference and tradeshow circuit. Well, maybe not that last one. But there is no […]
Why You Need to Add Content Repurposing to Your Marketing Strategy
Many of our clients share their struggles in producing fresh content regularly. Coupled with industry changes or a shift in how audiences consume content, they can see their traffic fluctuating up and down, like an electric cardiogram. Sometimes all you need is a little refresh to keep your audience interested and coming back. Our advice […]
Want to Host the Best Hybrid Event? Here’s Your Golden Ticket to Success
As Covid-19 restrictions continue to lift, the world of business is emerging a changed place. Gone are the old, rigid workplace dynamics and traditional means of putting on events, replaced by a fluid system that empowers workforces and audiences. A recent McKinsey survey suggests that 90 per cent of organizations will adopt some combination of remote and […]
Virtual Event Planning: 7 Best Practices to Follow in 2022
Over the last two years, event planners have spent considerable time and effort shifting one- or two-day conferences for clients online, reimagining them as virtual events. These virtual corporate events have many parallels with live events – they attract key players within a given industry who want to discuss significant trends while providing a convenient […]
Should Virtual Events be Paid or Free? The Debate Continues…
The Covid-19 pandemic shifted and continues to shift the dynamics of the corporate world, particularly the way we host events. Once an afterthought, delivering your content via webinars and virtual events is now in the mainstream. With this rise in popularity comes a big question – paid or free? Businesses and event planners alike are […]
