Hosting a hybrid event in 2022? Here’s what you need to know
Did you know that 71 per cent of event organizers will retain at least some virtual elements in 2022? The future is clearly hybrid events. Credit it to the lasting impact of the Covid-19 pandemic. The events industry underwent a seismic change in 2020, shifting to the digital realm over the last two years. And even with many […]
Why Lead Velocity Rate (LVR) Is The Most Important KPI in B2B
When you’re using a bow to fire an arrow, the velocity is bound to influence whether or not it hits the target. The same is true when it comes to B2B sales and marketing. Let’s take a look at why LVR is just as important as other popular metrics like LTV, CAC, and churn rates! […]
How to Make The Most of Online Webinar Events: Eight Rules of Thumb
The popularity of webinars has been on a steady upward hike over the last several years. As a result, content producers saturated the realm of online webinars, with webinars of all sizes and subjects cropping up every single day. Therefore, if you want to host or attend a webinar, it’s vital that you make the […]
The Secret to Marketing a Webinar Successfully: Six Actionable Tips
To seasoned webinar organizers, it’s no news that a webinar is only as successful as its marketing. You could nail every aspect of your webinar and still end up with subpar results if you don’t market it strategically. While one could argue that the rising popularity of webinars automatically guarantees more sign-ups and higher attendance […]
Webcasting Made Easy: How to Keep Your Audience Engaged
When it comes to hosting a webcast, it’s of paramount importance that you keep your audience engaged. A bored audience essentially means an unhappy audience, and every unhappy attendee is a prospective customer lost. While you may already know the nitty-gritty of engaging with a webinar audience, keeping your webcast audience engaged can be slightly […]
Five Reasons Why You Should Host a Webinar for Employee Training
Are you looking to boost the productivity of your employee training sessions and make them more interactive and fruitful? Webinars can be just the answer you’re looking for. Ever since webinars emerged as a viable content presentation solution, they have found diverse applications in various fields. One such application is their widespread use as a […]
